eCommerce SEO Services
Get your category and product pages found by shoppers on Google. We fix the technical issues common to online stores and optimise the pages that drive sales.
Online Stores Have Their Own SEO Problems
Filters create thousands of near-duplicate URLs, product pages copy the manufacturer’s description, out-of-stock items disappear, and category pages have no text at all. These issues quietly stop a store from ranking.
We combine store development experience with SEO: we fix crawling and duplicate content at the platform level, then optimise categories and products for the searches shoppers actually use.
Who this is for
- WooCommerce, Shopify and custom stores with low organic sales
- Stores with large catalogues and filter-heavy navigation
- Brands relying too heavily on paid ads
- Stores planning a redesign or platform migration
What eCommerce SEO Includes
Site structure
Category hierarchy and internal linking that match how shoppers search.
Faceted navigation and duplicates
Canonicals, noindex rules and parameter handling for filters and sorting.
Product page optimisation
Unique titles, descriptions and content for priority products.
Product schema
Product, offer and breadcrumb structured data for rich results.
Speed
Faster category and product pages through image, script and server optimisation.
Stock and migration handling
Rules for out-of-stock and discontinued products, and redirects during migrations.
Our eCommerce SEO Process
Store audit
Crawl, indexing, duplicate content, speed and schema checks.
Category keyword map
Match shopper searches to category and product pages.
Technical fixes
Platform-level fixes for filters, canonicals, pagination and speed.
Optimise and grow
Category content, product copy and buying guides, measured monthly.
Stores We’ve Built
Leeway Security & Automation
Engineered a secure e-commerce platform for Leeway, delivering a seamless shopping experience for CCTV cameras and security products.
LA Vision
Crafted an outstanding website for LA Vision, showcasing their premium CCTV cameras and cutting-edge security solutions tailored for the Australian market.
Milans Bags
Crafted an engaging and user-friendly e-commerce platform with seamless navigation, easy product filtering, and secure checkout for users.
What Affects eCommerce SEO Pricing
Scope depends mainly on catalogue size and how much technical work the platform needs.
- Catalogue sizeNumber of categories and products to optimise.
- PlatformSome platforms need more technical workarounds than others.
- ContentCategory copy, product descriptions and buying guides each month.
- CompetitionHow competitive your product searches are.
eCommerce SEO: Frequently Asked Questions
WooCommerce, Shopify, Magento and custom-built stores. Because we also develop stores, we can make technical changes directly when the platform needs it.
Usually category pages target broader searches such as “cotton sarees online”, while product pages target specific product and model searches. We map keywords so the two do not compete.
We decide which filtered pages deserve to be indexed, and use canonical tags, noindex rules and internal linking so the rest do not create duplicate content.
Temporarily out-of-stock products usually stay live with a clear message. Permanently discontinued products are redirected to the closest alternative or category.
Grow Organic Sales for Your Store
Share your store address and we will send a free audit of the issues holding back your rankings.
Get a Free Quote